A Love of Travel.
A World of Menus.
How a simple frustration at restaurant tables across three continents became DishPassport — the app for every traveler who has ever stared at a menu they couldn't read.
Six years ago, over a menu they couldn't read, the idea was born.
Every great idea starts with a simple frustration. For Barry and Jozi Wells, that frustration played out at restaurant tables across three continents — staring at menus they couldn't read, pointing at dishes they couldn't pronounce, and hoping for the best when the food arrived.
It began six years ago when the couple started making annual trips to Bulgaria to visit Jozi's family. Each year, they would spend ten days reconnecting with her mother and relatives before setting off on the adventure portion of the trip — somewhere entirely new.
Bulgaria itself was the first classroom. Despite Jozi's family translating at home, eating out in local Bulgarian restaurants meant confronting menus written entirely in Cyrillic script. The couple quickly learned that the best food was never in the tourist sections — it was in the small, family-run restaurants tucked away in neighborhoods where locals gathered after work, where grandmothers still made the recipes their grandmothers had taught them.
"The best food was never where the tourists were."
Before the app, there was a beach, a ring, and a story.
From Bulgaria, Barry and Jozi's travels expanded into a passport full of stamps, a lifetime of culinary memories — and a love story that would change everything.
Before their travels even began as a married couple, there was the Maldives. It was there, surrounded by turquoise water and white sand beaches stretching endlessly into the Indian Ocean, that Barry asked Jozi to marry him. But Barry is a man who does things the right way. Before he got down on one knee, he traveled to Bulgaria to ask permission from Jozi's father, her mother, and her daughter. Three conversations. Three blessings. Only then, standing on a Maldivian beach at sunset with the waves lapping at their feet, did he ask the woman he loved to spend the rest of her life with him.
She said yes.
They celebrated that night over a candlelit dinner on the beach — fresh-caught reef fish grilled over coconut husks, tropical fruit carved into flowers, and a menu written in Dhivehi that neither of them could read. It didn't matter. Everything tasted like the beginning of forever.
The wedding was planned for the beaches of St. Pete, Florida. But life, as it so often does, had other plans. Jozi's father passed away from Covid just a few months before the wedding. The man who had given his blessing with tears in his eyes would never walk his daughter down the aisle.
On their wedding day, two of Barry's closest friends stepped in to walk Jozi down the aisle. Each of them wore a custom button pinned to their jacket — a photo of Jozi's father, his face smiling out from the lapel, so that he would be with her on her special day. It was a small gesture that carried the weight of the world. Every step down that sandy aisle, her father was right there beside her.
It was not the walk she had imagined. It was different. It was beautiful in a way that only real life can be — imperfect, emotional, and deeply human. Her father was there — in the blessing he had given from Bulgaria, in the photo pinned over the hearts of the men who walked in his place, and in the love that surrounded every moment of that day.
From that beach in St. Pete, the adventures began.
Every country. Every table. Every menu.
Their travels took them everywhere. They navigated the dazzling gold-plated excess of Dubai's food scene, from street shawarma stands in Deira to rooftop restaurants overlooking the Burj Khalifa. In Doha, they discovered the aromatic depth of Qatari cuisine — machboos, harees, and fragrant saffron rice — in souq restaurants where the menus were entirely in Arabic.
Thailand became a favorite. The couple spent days wandering Bangkok's street food markets, pointing at sizzling woks and hoping the vendor understood their enthusiastic nods. In Chiang Mai, they sat cross-legged on bamboo mats eating khao soi — a northern Thai curry noodle soup — without knowing what it was called until they got home and searched for it online.
In Turkey, they fell under the spell of Istanbul's ancient food culture — kebabs sizzling on charcoal grills along the Bosphorus, freshly baked simit sold from red carts on every corner, and rich Turkish breakfasts spread across tables like edible mosaics. They shared meze plates in hidden rooftop restaurants where the call to prayer echoed over the Golden Horn at sunset.
Greece became its own chapter. In Athens, they navigated the winding streets of the Plaka neighborhood searching for the perfect moussaka, eating souvlaki from paper-wrapped cones while staring up at the Acropolis. Then came Santorini — perched on volcanic cliffs above the Aegean, they dined on grilled octopus and fava with the most spectacular sunset on earth painting the sky behind them. Every taverna menu was a puzzle of Greek script that somehow always ended with the best meal they had ever had.
They traced the coastlines of the Caribbean and Central America, tasting jerk chicken in Jamaica, ceviche in Costa Rica, and pupusas in El Salvador. In Grenada, they discovered the island's claim as the Spice Isle — nutmeg ice cream, oil down cooked in coconut milk, and fresh fish seasoned with flavors they had never encountered. Trinidad and Tobago introduced them to doubles — curried chickpeas wrapped in soft fried bread — eaten standing at a street stall at six in the morning alongside locals heading to work.
The Italian coast stole their hearts. Capri rose from the Mediterranean like a jewel — they took the boat from Naples, climbed to the piazzetta, and ate the simplest, most perfect plate of pasta al limone overlooking the Faraglioni sea stacks. The lemons on Capri are the size of softballs, and the limoncello tasted like liquid sunshine. Every restaurant menu was handwritten in Italian, and every dish was a masterpiece they wished they could name.
In South America, they fell in love with Argentine asado culture, Peruvian anticuchos, and the rich, smoky flavors of Brazilian churrascarias. Mexico alone gave them a dozen new favorite dishes they still can't properly pronounce. Canada surprised them — from the smoked meat sandwiches of Montreal to the butter tarts of Ontario and the fresh Pacific salmon of Vancouver.
They explored England beyond fish and chips — discovering the country's thriving curry culture and the perfect Sunday roast. In Amsterdam, they wandered through street markets sampling bitterballen and stroopwafels while canal boats drifted past. Even within the United States, from the smoky barbecue pits of Texas to the fresh poke bowls of Hawaii, the corner pizzerias of New York to the seafood shacks of New England, every new table brought the same fundamental challenge.
The same scene, played out in a hundred different restaurants.
The pattern was always the same. Barry and Jozi would walk into a restaurant, sit down, and open the menu. Sometimes it was handwritten on a chalkboard in a language they didn't speak. Sometimes it was a laminated sheet with no descriptions, just names and prices. Sometimes there were photos — but those photos never quite matched what actually arrived at the table.
They would turn to each other with the same look: 'What do you think this is?'
Barry would try to Google individual words. Jozi would attempt to ask the server. Sometimes they would point at what someone at the next table was eating. Occasionally, they would just close their eyes and pick something, turning dinner into a surprise lottery.
Most of the time, the food was incredible — that is the beauty of eating where locals eat. But the experience of ordering was always stressful. And the best dishes, the ones they wanted to recreate at home or recommend to friends, were often lost because they could never remember the name or how to describe what they had eaten.
"There has to be an app for this."
— Barry, in a small taverna in Bulgaria
There wasn't. Not really. Not one that could scan an entire menu, show you photos of the dishes, pronounce the names, flag allergens, convert the prices, and give you a recipe to take home.
So Barry decided to build one.
A personal project that grew into an app for every traveler.
What started as a personal project — an app Barry and Jozi could use on their next trip — grew into something bigger. The explosion of AI technology over the past few years made the impossible suddenly possible. Computer vision could read any menu in any language. Large language models could translate, describe, and explain dishes with cultural context. Text-to-speech could teach you how to pronounce "Неврозна разядка" before you embarrassed yourself in front of the waiter.
Barry brought twenty-five years of marketing experience to the project. He knew that the app had to be beautiful, intuitive, and fast — because when you are sitting at a restaurant with a server waiting, you need answers in seconds, not minutes. He knew it had to work offline, because some of the best restaurants in the world are in places where WiFi is a luxury. And he knew it had to feel personal, because food is personal.
DishPassport was born from a simple belief: the best meals happen when you step outside the tourist bubble and eat where the locals eat. The app is the bridge between curiosity and confidence — the tool that turns a confusing menu into an adventure.
Barry and Jozi still travel to Bulgaria every year. They still seek out the small restaurants where the menus are handwritten and the portions are enormous. But now, when they sit down and open a menu they cannot read, they smile instead of stress.
They scan it with DishPassport.
Built for Barry and Jozi.
Made for everyone.
DishPassport was built for Barry and Jozi. But it is for every traveler who has ever sat at a foreign table and wished they could just understand what was on the menu. It is for the solo backpacker in Vietnam, the family on holiday in Greece, the business traveler in Tokyo, and the honeymooners in Italy.
It is for everyone who believes that this is a beautiful world — you just have to go out there and see it. And taste it.
Download DishPassport Free
Meet the Founders
The couple who started this journey with a confusing menu in Bulgaria and turned it into an app for the world.
Barry Wells
Co-Founder & CEO
With twenty-five years of marketing experience and a lifelong love of travel, Barry built DishPassport to solve the problem he and Jozi had faced at restaurant tables across the world. He believes the best meals happen when you step outside the tourist bubble — and that every traveler deserves the confidence to order like a local.
Jozi Wells
Co-Founder
Born in Bulgaria, Jozi grew up surrounded by a culture that takes food seriously — where every meal is an occasion and every recipe carries a family's history. Her perspective shaped DishPassport's heart: that food is not just sustenance, it is connection. She is the reason the app tells the story behind every dish.
Ready to Eat Like a Local?
Download DishPassport free and turn any menu in any language into your next favorite meal.